12 August 2006

HeadOn - Apply Directly to the Forehead...OF SATAN

I'm so sorry for my near month-long hiatus. Between a general summer apathy, evil family gatherings, and a deathly illness (hurray sinus and lung infections, AND bronchitis!! IN AUGUST!!! OMGWTF), I just haven't had it in me to do anything besides lay around like a useless ass. But this just made me laugh.



It's such a famous commercial now, and I'm two weeks behind, I know. I tend to be. But everybody knows this. I see it everyday when I watch Wheel of Fortune. Yes, I watch Wheel of Fortune. Shut up, this isn't about me. This is about HeadOn. Besides being wildly annoying, with a name that can make dirty minded folk giggle, this commercial has actually been shown to be quite effective. Even if the product is not (it's almost entirely made out of wax, and all of the active ingredients are so dilluted as to be ineffective and, as a carcinogen, potentially dangerous).

When I saw this commercial, I thought I was the only person who noticed it. Well, OF COURSE NOT. That was quite stupid of me. Now, I can't really go in depth about how the ad itself works, because I know nothing of advertising. Not that you particularly care, but there's a class on it I want to take next semester, so maybe then I can talk about it. What struck me interesting about this news story, though, is that it seems to me that it almost entirely gained notoriety through it's reaction on YouTube. I've already talked about the possible effects YouTube may have on our media intake. And look! Our top news stories are already being shaped by it!

Um. Yes. That's all for now. Am still deathly ill, after all.

The Devil In The Details
Taylor Lauren Amato

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